And to do that, goes the thinking, involves using a variety of by-the-book tropes. You have to play psychological tricks to get players over the penny gap. You have to build a game-as-a-service, be thinking in terms of endless retention and open loops. In this world your main option (so they say) is to go free-to-play. That, unlike other digital stores like Steam, the users are too casual, the competition too severe and the availability of choice too damned high. Is The Windows 10 Store The Next Step For PC Apps And Games?Įditor’s note: Tadhg Kelly is a games industry consultant, freelance designer and the creator of leading design blog What Games Are. You can follow him on Twitter here.īarring a couple of examples like Minecraft and Monument Valley the conventional wisdom is that you can’t charge for mobile games.
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